Amazon casual game pricing causes waves with publishers

Amazon's pricing structure for its casual games digital distribution service is apparently not sitting well with publishers. VentureBeat reports that the PopCap cartel won't offer its games on the service, and neither will iWin, which finds the $9.99 or less pricing "completely unacceptable."

VentureBeat's piece rightly points out that casual titles can be found all over the intertubes for far less than the $19.99 MSRP. The main point seems to be that casual game publishers aren't happy that the Amazon price point starts at under $10. Casual publisher profits depend on keeping that $20 price for as long as possible.

[Via Big Download]

This article was originally published on Joystiq.