The day will eventually come when the world burns itself out and society as we know it collapses. In the final days, tin foil hat theorists will suggest many reasons for humanity's demise, ranging from Skynet to MMO addiction and everything in between. Regardless of how or why it happens, once we're gone, the cockroaches will evolve into a global hivemind and inherit the earth as nature always intended. All they will know of their simian Mountain Dew-guzzling predecessors of the ancient world is one thing: they apparently worshipped a cute little animal with an off-kilter pink bow, the cat-goddess Hello Kitty. The day they encounter her is the day they will know their new master, and labor to rebuild the world in her image.
It's true -- well, not the apocalypse bit -- Hello Kitty will remain an enduring aspect of our times, if the past 35 years of her reign as a cultural symbol is any indicator. The world's ultimate iconic character from Sanrio has adorned 'all our stuff' since 1974. Perhaps more than ever, kids (and quite a few adults) are absolutely in love with Hello Kitty. The estimated USD 1 billion per year she's worth confirms she's hardwired into our pop culture consciousness, a fact which isn't lost on the game industry. We've already seen a legacy of Hello Kitty games spanning multiple iterations of consoles and handhelds, as well as PC releases. Hello Kitty's involvement with gaming is about to enter a whole new era though, with her introduction to the world of massively multiplayer online games through Hello Kitty Online.