What's the best way to entice middle-schoolers into their schools' math clubs? How about the promise of a free Nintendo DS -- and a math game? Personally, we think the best way would be to move the meetings to Steak 'n Shake and replace the "math" part with "vanilla malts." But, while delicious, it's not exactly educational, and wouldn't really make for a good PR opportunity for Nintendo.
Instead, the company has partnered with MATHCOUNTS, a "national enrichment, coaching and competition program" for middle school math, to bribe four middle school math clubs across the US with free DS systems -- and, of course, Personal Trainer: Math. They could hand out Fire Emblem or something -- but again, not so much of a PR opportunity.