The rules are simple. All you need to do is download some of the green screen footage featuring Woz, and use your video editing skills to create an ad that is funnier than the SCOTTEVEST attempts (it shouldn't be hard...). Post your ad on YouTube, and then promote the heck out of it. If it makes Woz and the folks at SCOTTEVEST laugh, and you're getting thousands of hits on YouTube, you may be a winner.
$4000 in prizes (cash and SCOTTEVEST gear) await your entry. Make sure you get your entry in before April Fools Day.