The VCR's arrival spawned the movie rental shop, the biggest of which (In Scranton, anyway) was Blockbuster. Today, services like On Demand, Netflix, Hulu and to a lesser extent Apple TV have forced them to re-think their business model, and they're getting into the video on demand business as well.
According to AppleInsider, Blockbuster's vice president of digital entertainment Kevin Lewis recently told Reuters that they're going to make downloadable content available to TiVo customers soon, and Apple after that.
That's all the detail we've got, but we'll assume he meant the Apple TV and iTunes. We'll keep an eye on this story and keep you updated.