Get ready to put a few more awards on the (ever
) shelf, Blizzard -- MI6, which is a conference about marketing video games
, has nominated Blizzard in no less than six different categories
for all of their marketing of Wrath of the Lich King
. Everything from the Wrath of the Lich King
launch campaign in general to the Diablo III logo
specifically has been nominated for an award. The TV spots have gotten special attention, too -- the entire "What's your game?" campaign is nominated, as is the Ozzy Osbourne spot
in two different categories, for best writing and oustanding TV or theatrical ad.
You can download the full list of finalists
over on the MI6 site -- the rest of the nominations are kind off all over the place, though the marketing for Fallout 3
is in there quite a bit, including up against Blizzard for best writing, and best overall marketing campaign. The awards are going down in San Francisco on April 8th -- good luck to Blizzard on all of their hard work.
We still do have one request though: for the next ad, can we maybe get a girl who plays WoW
? Sure, a Gnome in the cinematics
would be nice, too, but so far, on the TV commercials, it's been all dudes.