Funded by EA and venture capitalists, Stupid Fun Club is setting out not to develop just new games but to develop new IP across multiple mediums. Wright calls his vision of the club the "evolution of the entertainment industry," using Marvel and LucasArts as reference points and saying, "If I'm into Star Wars or Lost, I might go to the website or buy the toys .... It's the IP that really matters, that strand of consistency and quality through it." We've certainly heard this tune before, though never from such an acclaimed developer. It remains to be seen just how "stupid fun" Mr. Wright's club actually is, but we'll remain hopeful for now.
Source 1 - GameDaily
Source 2 - GameSpot