The EMC is a California-based non-profit with a relatively simple objective: "advancing the interactive entertainment business in the United States." Though the organization is young, it's already boasting an impressive roster consisting of gaming journalists, analysts, developers and other industry leaders. Morgan Ramsay, CEO for the group (and former IGDA chairman) explained that the role of the group will be that of a "navigator" for the gaming industry.
In a Gamasutra interview, Ramsay went on to explain that, though their responsibilities may overlap somewhat, he doesn't see the newly formed group as being in combat with the already established ESA, ECA or IGDA. He explained, "I think we have a better chance of making real our visions of transformation and enlightenment when we work together, not when we compete." We think he probably said this because he just knows Hal Halpin could take him in a fair fight.