We'll definitely be missing Philips UltraWidescreen 21:9 display with no U.S. release in the plans, but buyers world wide who need a bit of a convincer to drop the €4,000 need only check out the new Cinema "interactive movie." The 2+ minute feature takes you through a fictional movie setup with director, FX supervisor and director of photography chiming in on the importance of cinema widescreen. The interactive bit comes into play as the viewer can switch between 16:9 and turn Ambilight on and off on a simulated screen playing the flick. Cinema 21:9 launches this month in France, Germany, The Netherlands, Belgium, Luxembourg, Sweden, Denmark, Norway, Finland, and Russia, the trailer is embedded after the break (live demo video is here), check it out and let us know if you're ready to come out of pocket for this 2560x1080p beast.
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Philips gives Cinema 21:9 HDTV a price and release date



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Philips "Carousel" short shows what you're missing without Cinema 21:9 and Ambilight