The head honchos of Microsoft, Sony and Nintendo all had warm, fuzzy things to say about the reinvigorated trade show, with Microsoft's Don Mattrick promising to "completely transform how people think about home entertainment" at E3 this year. Nintendo's Reggie Fils Aime is a bit more diplomatic, saying he appreciates how E3 "brings a wide variety of key audiences into contact with products from many companies, including Nintendo." Sony's Howard Tretton calls the event "an ideal place for us to unveil the latest PlayStation news and products." So yeah, it's hugs all around.
Incidentally, Microsoft will kick off the big E3 press briefings on June 1, followed by both Nintendo and Sony on June 2.