Gamasutra spoke to Michael Pachter, the pope of game industry analysts, who finds the whole conversation "retarded." He points out that Apple could buy Warner Music for $3 billion -- thereby controlling 20 percent of the recording industry for its iTunes service -- instead of purchasing EA for twice that (EA's market cap is currently about $6.9 billion). He also notes that Apple owns no entertainment content, meaning that the company would be entering a brave new world if it got into EA's jammies.
For our part, we are staying way the hell away from this highly flammable situation until someone slaps some evidence down on the table.
Source -- 'Fast Money' Recap: Does the Rally Have Legs? [The Street]
Source -- Apple Beefs Up Gaming Presence With New Execs [Gamasutra]
Source -- Is It 'Game On' for Apple? [TechNewsWorld]