Bizarre Creations and Microsoft used to be BFF. Together, the two produced a number of great racing games, the latest being two racers for the Xbox 360 -- PGR3 and PGR4. In October of 2008, however, Bizarre Creations found itself under the caring wing of mother bird Activision, and creative director Martyn Chudley told Edge that the studio has been better off because of it.

Chudley described Microsoft's presence near the end as "corporate and cocky," attributing most of that to the shift in power between Microsoft and Sony this generation. He added that the company has always been too focused on the Forza games, seemingly neglecting to give the PGR franchise the marketing push and focus Bizarre Creations always felt it deserved.

Enter Activision, which showed a lot of interest, especially considering the lack of a proven racing franchise to call its own. Bizarre Creations hopes to produce such a hit with Blur, its first title following its acqusition by Activision. We expect to see more of the game -- including that franchise potential -- during this year's E3.

This article was originally published on Joystiq.