Maybe it's the portly plumber, or the kid in the green tunic, but there's something about Nintendo that makes it one of the most memorable companies in the world. According to the Reputation Institute's annual survey (via Forbes), Nintendo is not only the most reputable company in the games business, but actually sixth overall, just behind other big names such as Ikea and Johnson & Johnson. In fact, Nintendo is the only game company in the top 200 period.

Nintendo has the success of the Wii and DS to thank for that, as it has undoubtedly helped shape the company's perception by invading more households than a famished Hamburglar.

[Via 1UP]

This article was originally published on Joystiq.

Majesco serving Cooking Mama 3 to E3 attendees