According to Lowe, casual and core software have the same ability to sell, but each at a different pace. While core titles usually sell well within a short time, casual games have a better ability to sell consistently throughout their lifespan on the store shelf.
"For every Carnival Games there is a BioShock and for every Wii Fit there is a Resident Evil 5," Lowe said. "It's really just different product cycle." A strong argument, even if Lowe couldn't name two recently released core titles on his own platform.