"People don't respect confidentiality in this industry," said Tretton, who is now concerned for the future of his company down the line, where he sees leaks once again beating Sony to its own news. "You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out."
Sure, it's tough, but it's all part of the game (sorry!). If Sony is so concerned with the confidentiality of who it trusts with this information, then it needs to do a better job of policing leaks and encouraging silence. To us, it's as simple as that.