The winning faction has not been officially revealed, but humans appeared to be the clear winner during our multiple login sessions. If you're wondering what the point was: based on which side showed the most support, Home users would receive a different free item. If Hamsters are the decided winner, the PlayStation Home community will receive Viking and Valkyrie helmets. If Humans win, Home users net free Fedoras and Aviator headwear.
It's easy for us to be dismissive of the wacky promotion, but users involved seemed to be enjoying themselves. Seriously. As avatars bumped (also, grinded), users would motivate and compliment each other on their "sick moves" ... it was one of the strangest things we've ever seen on a gaming console. The horrors of a giant hamster "shakin' its money maker" can be viewed above. Fair warning it's 3 minutes and 41 seconds that cannot be unseen, nor is it time you can ever get back.