Take-Two announces push into Asia with NBA 2K Online
Did you know that at 1.3 billion people, the mainland Chinese population encompasses around 1/6th of the world's population? It's true! This might help to explain why Take-Two Interactive announced today not just the launch of NBA 2K Online -- an online basketball game for the Asian market -- but also the creation of Take-Two Asia, a new satellite office for the BioShock publisher.
The game is being co-developed by Take-Two and Chinese game company Tencent Holdings Limited for distribution in China and "other key markets" (notably Taiwan, South Korea and Southeast Asia). Information on the game's pricing structure or what it looks like or, well, anything really is rather scant, though we do know that it will include "all of the NBA teams, as well as current and retired NBA players." Will the game be free-to-play with microtransactions? Will it ever be offered on this side of the Pacific? Will we be able to showboat our jersey in a raucous celebration of happiness a la Kobe Bryant when we dunk on fools? We just don't know.
