Some think that discs are already dead, but that's because they're ignoring all the success Netflix
is still having. Of course any company with a name like Netflix is obviously forward thinking -- the name isn't Discflix after all -- and on that note Reed Hastings, the CEO, told the WSJ that he expects to see significant declines in packaged media rentals in the next "four to nine years." We think that estimate is as good as any, but can't wait to see how the home media landscape changes between now and then. This is of course why Netflix is actively building it's streaming service which evidently is currently only used by 20 percent of Netflix customers.