The Major recently posted, "One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we've done with some of the NXE slots in the past."
Aww, come on. Maybe just one "Get Totally Crunchatized With Doritos" ad? Something?