Please note, however, that the system is no longer first-come, first-served. 16 of last years winners are autoqualified, while the remaining 48 will be decided by random selection. There are also a few rules changes, so we recommend all interested parties check our post on these changes, even if you're already familiar with the tournament rules.
Interested alliance leaders in EVE can sign their alliance up for entry into the contest via EVE Insider. (Link requires an active EVE Online account.)