I'm not a big fan of Microsoft marketing and promotion. The Seinfield/Gates ads left my scratching my head, and the Laptop Hunter ads really irritated me.
Now Microsoft has released a really clever marketing video, but apparently had to leave their regular (Mac loving) agency behind.
The video, called Microsoft Office 2010-The Movie (YouTube link) was made by Dennis Liu of Traffik Filmworks (we interviewed him last year). He had a free hand and a big checkbook, and the video that resulted is hip, clever, and fun to watch. We even get a quick glance of Clippy's grave.
I was beginning to think that Microsoft was suffering from a complete humor bypass, but this shot at building expectations and mindshare for Office 2010 is a sure winner.
And remember that Microsoft will offer a free, web based stripped down version sometime next year that supports the Mac on Safari or on FireFox.
Now what happened to Microsoft Bob?