THQ has hired, as MCV puts it, "popular Midway exec Mark Cook" as marketing manager for UK and Europe. Cook will head the marketing campaign for Darksiders, which will cover seven months and form part of the company's new strategy to get the word out about its games earlier.

The "new THQ" has been on a roll recently with hits like UFC: Undisputed and Red Faction: Guerrilla. With a January 2010 release planned, Darksiders has plenty of time to build hype -- and believers.

This article was originally published on Joystiq.