EA creating bite-sized Madden arcade title (think '3-on-3 NHL Arcade')

EA's 3-on-3 NHL Arcade, a smaller and more focused downloadable hockey title, seems to have been a successful experiment for the publisher. In a recent investor call, EA's Peter Moore confirmed that a similar title, this time with the Madden franchise as basis, is currently in development. Though little other information was divulged, we're told to expect title sometime "this holiday."

This article was originally published on Joystiq.