With "the future" encroaching like The Nothing across the land of retail Fantastica, GameStop has seen fit to create the new position of General Manager, Digital Media. Taking the throne of this brave new world is Chris Petrovic, who'll be responsible for building and integrating digital media into the currently brick-and-mortar focused corporation. He'll also oversee the "development and execution of a digital acquisition strategy," as well as leveraging gamestop.com and gameinformer.com.

Petrovic's most recent position was as VP of Digital Media at Playboy Enterprises, which, looking at the company's performance over the last five years, isn't exactly a plus. Oh well, maybe he'll have better luck in digitizing this (admittedly monstrous) dinosaur of brick and print.

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This article was originally published on Joystiq.