Doxie is a USB-powered 600-dpi photo, document, and receipt scanner designed to integrate with a number of undisclosed Web and Mac apps. While I'm personally disappointed that Apparent didn't go with the pink and white Good & Plenty candy color scheme, the Doxie is heart-friendly and comes emblazoned with a number of pink hearts. The biggest heart is on the single scan button, which is just visible in the top right of the photo above. I was shocked to find a mistake in the press release, in which they said there were 9 hearts on the device. There are actually 10: one above the "i" in the logo, 8 after the logo, and one on the scan button.
A cool thing about Doxie is that it will automatically know when you're trying to scan a photo, clean up the photo (straighten it and trim if necessary), and then politely offer to put the photo into your iPhoto Library, Flickr pool, or other web apps. As an Apparent spokesperson noted, the company isn't interested in coming out with yet another piece of software to store your receipts and documents. Instead, they want Doxie to work with as many existing Mac, Windows, and Web apps as possible.
One comment from the developers that may point to some rather unique functionality is that they recommend using Mac OS X 10.6 Snow Leopard. Doxie will retail for $129, and you can sign up for updates and early release information at the new website, which went live today.