GDC Austin has announced that SOE president John Smedley will be providing the keynote for the event, which takes place next month. Entitled: "From Daggers and Dragons to Kart Racing, Cooking and Concerts ... It's a Whole New World", the keynote -- which takes place on Wednesday 16 September -- is an obvious allusion to SOE's very own Free Realms, which has been one of the most hyped freemium PC MMOs of the year and will eventually see a PS3 release.

The keynote page goes a little more in-depth, informing attendees that they "will learn about the challenges and lessons learned when creating a full-blown MMO for kids together with a ground-breaking new business model; and how developers can re-educate their teams to move from stagnant and dated MMO design toward mass market success."

GDC Austin, which is taking place between 15th and 18th September in Austin, Texas, will also see a keynote, taking place the following day from Blizzard devs Frank Pearce and J. Allen Brack entitled "The Universe of the World of Warcraft".

[Via GameSetWatch]

This article was originally published on Massively.
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