This particular chunk of info came from the game's official FAQ, which was recently updated. Well, it sounds like a reasonable price.
Sure, we could say more about the news. We could discuss how Guild Wars seems to have done amazingly well with their business model, and that it's surprising that nobody else has followed in their footsteps until now. Also, we could say how almost every aspect of this game breaks the standard MMO mold and that it's incredibly refreshing.
These are all things we could say, but that really don't need to be said, because if you're reading this now we assume you're just as excited for Realtime Worlds' All Points Bulletin as we are -- and really, that's all that needs to be said.