EEDAR: Guitar Hero 5 will outsell The Beatles: Rock Band by nearly 2-to-1
EEDAR analyst Jessie Divnich has been quoted in a newly-published Bloomberg article, stating that the research group sees The Beatles: Rock Band facing a tough fight against the latest Guitar Hero in a genre that has, as he believes, "peaked." We got in touch with Divnich to talk about his assertion in the same article that Guitar Hero 5 will likely outsell Harmonix's Beatles game this year by a ratio of nearly two-to-one.
Divnich says he expects Activison to ring up sales in the order of 3 million GH5 units across all platforms, compared to a projected 1.7 million for The Beatles: Rock Band. "I believe that at the end of the day, it comes down to marketing muscle, and Activision has proven in numerous showdowns that they can out advertise and out promote their competitor," he tells Joystiq. "If Activision relaxes on the marketing spend, while MTV Games kicks it up a notch, there's certainly a chance that I could be wrong."
There's another scenario in which this year's Rock Band could prove more of a contender. "The only concern I have with my Guitar Hero vs. Rock Band analysis is that Activision may focus less on marketing Guitar Hero 5 and divert funding to DJ Hero, a new brand in their Guitar Hero line-up," EEDAR's chief number man admits. "That would certainly change the game."
No matter what, Divnich doesn't see a very-worst-case scenario playing out for MTV Games and Harmonix, assuring us that "[The Beatles: Rock Band] will outsell Rock Band 2 this holiday season."
