Yes, the 999% week-to-week sales increase that the PS3 reportedly enjoyed in the UK, after the release of the PS3 Slim, may seem a little ... astonishing, but we'd like to help you make sense of the sequence of events.

1. First, NOBODY bought a PS3.
2. Then, EVERYONE did.

It's great news for Sony, but terrible for the PS3 executive who promised to come up with a way to increase PS3 sales by 1000 percent. Better luck next time, Mr. Former Director of Cross-Budgetary Marketing Promotional Strategy.

This article was originally published on Joystiq.