We know, it's easy to be distracted by the sexy, slim BRAVIA LCD HDTV in front of you, but refocus your eyes for a moment on that unassuming box to the lower right. Given a distinct lack of (read: none) media inputs on the screen itself, that little devices is where all your HDMI, coax and other video sources will be going. With it's $5,000 pricetag the ability to hide DVR's, game consoles and whatever else well away from the television itself is a major selling point so feel free to peruse these pictures (no iPhone comparisons, we promise) and get familiar before this set hits shelves in October.

Sony XBR10 wireless LCD HDTV eyes-on

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Eyes-on: Sony's XBR10 LCD and its wireless video streaming box