quirky is a design firm with a difference. Rather than pay a brain trust to sit around and think up product ideas, they let average Anns and Andys submit designs that are then refined and named by a community of site visitors. When designs are ready for production, quirky sets a threshold number of units to be sold to be profitable, and once that number of orders comes in, they send the design off for manufacturing.
Plato said "...the true creator is necessity, who is the mother of our invention." In this case quirky community member Jeff Scholen was driven not only by the need to neatly wrap up the thin power cable and thick AC line going into his Apple MagSafe Power Adapter, but also keep the transformer "box" off of the floor or desk and give it a way to stay cool.
In less than 24 hours, the design was finalized through input from Apple fans worldwide and the PowerCurl (US$9.99) was ready to roll. It comes in "quirky orange" only, but has two sizes to match the 60W and 85W MagSafe Power Adapters.
The quirky community has also come up with a case design for the new iPod nano that not only protects that shiny finish, but acts as a stand and video handgrip as well. The Kickster (US$14.35) is awaiting your commitment to purchase before it moves into production.