During one of the many speeches being given at the Austin Game Developers Conference
, Jeff Hickman, producer of Warhammer Online
, spoke candidly on what he thought were WAR
's failures and where Mythic
could have done better. While Hickman
has cited more than a few reasons WAR
has been caught in the mire, the central theme to all of them is the ease of PvE gameplay and a game that doesn't inspire social interactions.
Hickman points out that they wanted the game to include a full battery of social features, including open groups
, public quests
, and other grouping tools, but they failed to design the game itself to encourage grouping. Part of this lies in the player versus environment quests where the gameplay was too easy and players didn't have a reason to group up.