After a few years of marketing FLO TV
through Verizon and AT&T, Qualcomm has struck out on its own to sell a standalone FLO TV, this here FLO TV Personal Television
. It seems like a bit of an odd choice in the current media consumption climate, and the price is certainly steep at $250, along with the $9+ monthly subscription fee, but Qualcomm naturally has its reasons. Basically, if people want a second screen to watch FLO TV on, or already have a non-FLO phone that they're happy with, this gives them the option, and then there's the all-important family car ride where you might hand this device to your kid, but wouldn't be so likely to toss them your own phone. Unfortunately, the lack of a hefty carrier subsidy means the $250 pricetag doesn't seem too in line with the quality of this device -- particularly the screen, which pales in comparison to those found on the similarly priced Zune and iPod touch (at least on the prototype device we played with). The touchscreen interface is pretty simple and reasonably quick, though touch detection isn't exactly first-tier, but basically this whole device is as straightforward and no-frills as it looks. Check out a quick hands-on video after the break.