Perfect World's Belliss discusses free-to-play business model
The concept of microtransactions is still relatively new to many of us in the western MMO world, but many Asian companies are already very familiar with it. That familiarity is opening doors for them to transition over to the western market more easily. Jonathan Belliss is the product manager for one of these companies, Perfect World International, and he spent some time talking about the challenges and advantages of the transition.
Belliss and Perfect World seem to stand out among the deluge of Asian based free-to-play games, and Belliss' outlook may well be partly responsible for this. He has quite a bit to say about game quality over quantity (especially given the current market saturation), player preferences in two very different cultures, competition for those microtransaction dollars, and the future of the free-to-play business model overall.
Belliss seems to have that all-too-rare ability to look at the pros and potential cons of a situation, to learn from others mistakes, and to see which direction the free-to-play/microtransaction model is likely to take in the future. It's an asset to Perfect World and makes the interview well worth the time spent reading.
