Big Download contacted Randy Pitchford, president of Borderlands development studio Gearbox Software, who said, "I don't know if something can be done to unlock copies for people that somehow get a copy before the street date ... I certainly can't do anything about it." Pitchford's sympathetic, of course -- which reminds him of, ugh, Valve's Half-Life 2 DRM -- but as a developer there's not much he can do once the game's been handed over to the publisher and surrounded by unflinching DRM.
"I know how that feels," Pitchford related. "I'm sorry it's happening to customers of Borderlands, and I wish there was something I could do about it."