HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the Hero
, and Tilt2
and equally-promising upcoming products like the Dragon
and Droid Eris
, we'd say this marketing push hasn't come a moment too soon. As for the ad itself, while it's not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole -- we'll see how that plays out as Android 2.0 phones like the Motorola Droid
come out and make stock Android sexy again.
And the commercials have gone live on YouTube as well -- we gotta say, we're pretty into them. Check 'em after the break.