In exchange (c'mon, this is Chicago, you didn't think they'd be doing it for free, did you?), Apple gets first naming rights for the station ("iStop" jumps to mind), as well as the chance at advertising in there for 10 years to come, with four more five-year options. But even with those conditions, this is actually great news for that whole area -- it's been on the cusp of getting really busy (it's just a city block north of the old derelict Cabrini Green neighborhood) for a while now, and an Apple store with a brand new El stop certainly won't hurt. I'll have to make sure and take a trip back -- they're saying the triangular store could be open as soon as Fall 2010. There's an excellent Italian place just under the Brown line track across from the Steppenwolf just north on Halsted, too. Ah, memories.