While the addition of another retail outlet to the mix of stores (including AT&T and Apple's own operations) that carry the iPhone may not do a whole lot for general availability of the device -- frankly, if you can't find an iPhone 3GS near where you are, you can get one online in a jiffy -- it certainly did a lot for RadioShack's investors. The stock was up over 14% on the first trading day since the announcement, with analysts suggesting that the presence of the iPhone may help to drive up in-store traffic for the Shack during the busy holiday season and year-round.
Let's think about that for a second. Just having the iPhone in the shop for shoppers to fondle, nuzzle and take home as their very own is considered, in the eyes of the market, a material advantage for an electronics chain with nearly 5,000 US stores.
You've come a long way, baby.