Analyst: Modern Warfare 2 DLC could make $140 million in 2010
Now that Modern Warfare 2 has smashed launch records -- raking in serious cash in the process -- the way is paved for inevitable downloadable content. DLC will likely rake in serious cash of its own, according to Broadpoint AmTech analyst Ben Schachter, who tells IndustryGamers that DLC could bring in an additional $100-140 million in revenue next year. The figure is based on the DLC attach rate for the previous Call of Duty title, World at War, which sold 0.625 downloadable map packs per copy, according to Schachter. At $10 each, that means every copy of World at War generated an additional $6.25 after the initial retail purchase.
Assuming there are 14-16 million copies of Modern Warfare 2 in players homes by the time DLC launches, Schachter says the content could generate up to $140 million, minus the portion Activision has to pay to platform holders that host the DLC. Schachter also believes DLC will go beyond map packs, theorizing that Infinity Ward could offer in-game items, new game modes and new missions (more co-op sniping, please). Of course, expanded DLC content could result in higher prices this time around.
Only time will tell how well Modern Warfare 2 does post launch but, regardless of what kind of content is on offer, we imagine it will probably do okay.
