FTC commends ESRB and gaming industry for self-regulation practices
The Federal Trade Commission recently published a report which should simultaneously flatter the video game industry and stymie adversaries of the medium's terribly corruptive properties. In the report, the FTC says the gaming industry "outpaces" all other channels of entertainment in regards to its self-regulatory policies on marketing and advertising products which feature mature content.
The report praises the ESRB's ratings system, stating that 80 percent of M-rated games sales to minors are prevented by retailers. In addition, the report found that no ads for mature games were being run before 10 p.m., adding that the Commission found little evidence of M-rated game advertisements being targeted towards minors. The only exception? That episode of Hannah Montana where Hannah traveled back in time to 15th century Italy to become a professional assassin. Admittedly, that was kind of ethically dubious.
