"In the month of November, consumers spent more money at retail on Xbox 360 than they did on the Wii or the PS3," Greenberg tells Joystiq. "If you look at total consumer spend across hardware, software, and accessories, it was $838 million. And if you look at software games, specifically third-party software games, we sold more games than the PS3 and the Wii combined." This emphasis on the entire "ecosystem" – including console sales, and software and accessories – is behind Microsoft's "best-ever" claim. In fact, though the Xbox 360 did sell over 100K more units than the PlayStation 3, console sales were down 2% year-over-year.
"We're essentially flat, year over year. It's down 2%, technically, if you just look at hardware sales," Greenberg admits. Whether the Wii was on top or whether Microsoft's November sales are the best in the console's history, all comes down to a question of focus. "What scoreboard are you using?" Greenberg asks.