Apparently, making a sleek, tiny and reasonably affordable hard drive isn't enough for LaCie. No, it has to stoop to using an impossibly adorable monkey to attract attention for its new Rikiki drive (available now in 250GB, 500GB, and 640GB capacities, priced between $75 and $150). Well, that's just not going to cut it this time.... awww, look at the tiny monkey.

The Engadget Show returns Sunday, December 20th!