RIM being a thriving and profitable
company is hardly a new story -- as confirmed by third quarter earnings of $628 million off the back of a record-breaking 10 million units sold -- but the way it's making its money seems to be changing. More than 80 percent of new BlackBerry subscribers in the quarter were private customers, marking a distinct shift -- maybe not away from the corporate arena, but definitely toward embracing the consumer market. In an effort to further consolidate its global empire, RIM has also announced a partnership with China Telecom
to go along with its earlier China Mobile deal
. Oh, and there's the small matter of the 75 millionth BlackBerry being sold, but we're sure the cool cats up in BB HQ aren't counting handsets, they're probably too busy rolling around in piles of money.