After all, Zynga has not only been hiring up solid talent, but it also runs the bigger-than-you'd-believe Facebook games like Mafia Wars and FarmVille. Pincus tells the somewhat confused Rose that his company doesn't just want to roll in the venture cash; Zynga wants to create "an Internet treasure," and be recognized in the same way that brands like Google, Amazon, and Facebook are. You can watch the whole segment after the break. Bewarned: the video of two well-dressed men talking at a table doesn't feature any laser guns or girls in bikinis, but it does feature Rose holding up printouts of a virtual cafe created in his honor. Surreal.