Apple 'experts' coming to a store near you
Along with the "Geniuses" and "Creatives" currently available at the Apple Store, there's a new type of employee that'll be wandering the store floors. Apple "Experts" are set to debut in about two weeks at retail locations around the country. The men and women selected as Experts will move up into what seems like a more elite sales position, with their jobs being not only to educate the incoming public about everything Macs can do for them, but to "create the next generation of Apple fans" -- in other words, sell as many computers as they can.
2010 should be an interesting year for Apple retail -- not only do they have that prototype store planned in Palo Alto, but they're working on growing some of their locations as well and trying to build up more "flagship" stores like New York's Fifth Avenue store and Chicago's Michigan Avenue location. Sounds good to us; visiting the Apple Store is always interesting, and if they're planning to mix it up even more, we look forward to the surprises.
[via AppleInsider]
