EEDAR: No More Heroes 2 sold less than 30k in January
It's sad to admit it, but we never expect any third-party "core" Wii game to sell well -- regardless of its quality or the hype behind it. Lowered expectations mean that when such a title doesn't absolutely tank, it's great news! And the sales of No More Heroes 2: Desperate Struggle, as reported by EEDAR in its "Retail Sales Review for January," fall somewhere in that "didn't absolutely tank" area, especially since the game was on sale for less than a week in January. (There's certainly room for a few more people to go out and pick it up, though.)
"No More Heroes 2: Desperate Struggle has scored top reviews averaging a 90 (out of 100) since its release," EEDAR analyst Jesse Divnich said in the EEDAR report. "However, sales came less than 30,000 units for its first week (January 26, 2010 release)." Divinich compared the lowish sales to Dead Space Extraction and MadWorld, both of which also had "low marketing budgets, which is likely the wrong strategy to use when attempting to target the Wii consumer, even if you are targeting the 'core' market." When is that ever the right strategy?
