App Store rules changed to allow sweepstakes and contests
The prospect of an always-on, portable and discreet e-lottery ticket in your pocket may thrill some and horrify others, but as far as Apple is concerned it looks like it's A-OK for the App Store. We were first tipped to a change in the iPhone developer agreement this past Monday by Joel Comm, the originator of iFart Mobile; the particular adjustment is in section 3.3.17 of the agreement:
3.3.17 Your Application may include promotional sweepstake or contest functionality provided that You are the sole sponsor of the promotion and that You and Your Application comply with any applicable laws.
This opens the door to all sorts of games, prizes and payoffs -- not to mention the possibility of intriguing legal battles, as games of chance and contests are subject to all sorts of differing rules in different jurisdictions. Comm's company's latest app, KaChing Button, will be offering users the chance to win cash prizes in a monthlong sweepstakes that kicks off next Monday. He predicts -- and I concur -- that a massive wave of payoff apps is just over the horizon. I hope all those iPhone developers have excellent lawyers.
[H/T to RegHardware, AppFreak]
