EA Sports Active earned publisher $125 million
EA Sports Active for the Wii, the third-party publisher's sweatier response to Nintendo's best-seller Wii Fit, has earned the company $125 million. Gamasutra reports that at the conclusion of Electronic Arts' fiscal year (which is at the end of this month), the company believes the product will be one of the "top 20-selling ... Wii titles of all time." Of course, with Nintendo's dominance on its own platform, EA Sports Active is likely closer to the 20th position than the first.
Despite some hiccups, EA Sports head Peter Moore says that he and the EA brass are still "great believers in the Wii." He notes that the publisher has seen the most success on the platform with "specific experiences that are built around that consumer." He then announced EA Sports Mall Walker ... kidding!
