GDC: EA's Schappert touts DLC as most profitable form of digital distribution

EA's chief operating officer John Schappert had a fireside chat with Alex Pham of the Los Angeles Times about "mythbusting" at GDC today. Unfortunately, not many myths were actually busted -- other than the one we heard that everything at GDC is exciting! But Schappert did speak briefly about DLC, talking up the fact that Dragon Age: Origins DLC has made over a million dollars (and that was by November's count!). He went on to explain that digital distribution, in all its forms, earned $575 million dollars for EA last year, and the publisher placed its expectations for this year at $750 million.

"The fastest growing area of digital distribution -- and that includes subscriptions and microtransactions -- is downloadable content," Schappert said. "It's the extension of your current game through expansion packs and downloadable content."