Analytics Pro, the app that Google forgot

I'm a Google Analytics geek. I think it's one of the coolest things Google has ever invented. I only have a few websites but I've injected Google Analytics code into all of them so I can track who's viewing my pages, for how long, and where from. Needless to say, I was astonished when I checked Google Analytics on my iPhone and I didn't see an iPhone-optimized page like their mobile search and Gmail pages.

Thankfully Thomas Blackburn has picked up Google's slack and created the slickest Google Analytics app I've seen. Called Analytics Pro, the app provides a simple but powerful UI to access Google Analytics on your iPhone. The default summary reports give you gives you a clear view of recent visitor activity in five different categories: Visitors, Traffic Sources, Referral Sources, Top Content, Top 10 Countries and Operating System.

But the app goes way beyond the basics as it has myriad reports and sub-reports under the headings of Visitors, Traffic Sources, Content, Goals, and E-Commerce. Throughout your data you can drill down into your daily and hourly statistics and the intuitive date picker lets you easily choose a date or range of dates in just a few taps. All your metrics graphs and maps can be viewed in horizontal or landscape views. Analytics Pro even supports multiple Google Analytics accounts.

Google Analytics on the web is such a massively layered service it can be hard to navigate for the uninitiated. Analytics Pro has succeeded where Google failed, by making all your data, charts, and metrics easily accessible on an iPhone. Matter of fact, it's even easier to view my reports in the Analytics Pro app than it is on the Analytics web site.

If you're a website owner who needs to view his sites analytics on the go, I high recommend Analytics Pro. The app is $6.99 in the App Store and requires iPhone OS 3.1.2 or later.

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